Turning AI into results
Find practical ways to save time on repetitive tasks and improve the quality of your daily output.
Learn. Share. Apply.
Practical knowledge about AI and digital commerce, shared openly
Expert-level knowledge for everyone. eComCademy is a nonprofit community where practitioners share what they have learned from real work in AI and digital commerce, including advanced insights that usually stay with insiders.
Expert-led
Community-built
Non-profit
Closing the technology gap, openly
Our mission is to make practical, independent knowledge about AI, automation and digital technologies freely available, so that everyone working in or entering the digital economy can understand, choose and use technology responsibly and to real effect.
Technology changes faster than most people and small businesses can follow, and good independent guidance is often expensive or locked behind paid programmes. Everything we publish can be read without an account, so small shops, employees and people new to the field have the same access to good information as large companies.
What the community does
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Shares knowledge openly Guides, tutorials and research written by practitioners: what is worth attention, when to use it, when not to, and how to measure it.
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Runs free live sessions Online webinars and workshops, with recordings published for everyone.
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Learns together Members ask questions, share experiments and compare results, including what didn’t work.
Open to everyone. Built for going deeper.
Our material goes beyond the basics. Instead of “how to open your first store”, we look at how things actually get better: how systems connect, how to judge a new tool, how to measure whether a change helped, and how to use technology safely.
Working with online stores
Go deeper on conversion, analytics, integrations and automation, and compare notes with people facing the same problems.
Learning and community
Podcasts, events, webinars and expert insights with practical steps, going past the basics into advanced work you can apply straight away.
Latest podcast
Learning to See Your Store Through Your Customers' Eyes
- eCommerce
- AI
- CRO
Why do visitors browse but not buy? We unpack the psychology of the customer journey, the decisions that shape it, and practical ways AI and CRO help you build a store that feels effortless.
Tomass Berzins
Skills you can build here
Practitioners in the community share what works across the main areas of AI and digital commerce.
AI and automation
Practical uses of AI, agents and automation in everyday store work, and where they add complexity instead of value.
Agentic AI
AI agents and autonomous workflows that plan, use tools and finish multi-step tasks, and how to set limits, review results and keep people in control.
SEO and content
How search is changing, from core updates to AI answers, and what it means for organic traffic.
Platforms and migration
Choosing, moving and running commerce platforms without losing data or rankings.
Analytics and measurement
Which numbers to trust, how to set up measurement, and how to tell whether a change actually worked.
CRO and customer experience
Finding usability problems and using evidence to improve how people shop.
Systems and integrations
How shop, ERP, CRM and other systems should work together, and how to judge a tool before investing.
Security
Protecting customer data, preventing fraud and keeping day-to-day operations secure.
How the community works
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Read freely
Guides, recordings and discussions are open to everyone. No account needed.
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Join free
Create a free membership to ask questions, comment, vote and save posts for later.
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Share what you know
Publish a guide, tutorial or resource from your own work so others can learn from it.
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Apply it
Use what you learn in your own work, then come back and share what happened.
Useful, independent, open
Knowledge here comes from people actively working with technology, not from vendors. These principles keep it useful and trustworthy.
Join the community ↗
Real experience over theory
Posts start from real situations: what was tried, what happened and what it cost.
Independent
We don’t promote tools for payment. Contributors say when they work for a vendor.
Free and open
Everything published is free to read, with no paywall.
Hype checked
We ask what happened, why it matters, who should care and what the risks are.
When not to use it
Every technique has cases where it is the wrong call, and we say so.
Failures welcome
What didn’t work is often the most useful part. Members share both.
Responsible and secure
Privacy, security and the effect on people are part of every technology decision.
Respectful discussion
Questions at every level are welcome. Everyone here is still learning.
Learn with the community. Share what you know.
Everything here is free to read and free to join. Industry experts and companies are welcome to share their knowledge and partner with us, so more people can put it to work.